Market Segments
As with most marketing terms, the phrase “market segment” is often tossed about carelessly by entrepreneurs, technologists, and yes, even by some marketers. To my mind, however, segments are a...
View ArticleElevator Pitch
Note: Originally published at SANDIOS. Everyone has heard of the “elevator pitch” and all entrepreneurs know they need one. Right? I’m talking about the ability to tell your business story in the time...
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